The 8 Rules of Dividend Investing : Sure Dividend

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The 8 Rules of Dividend Investing :  Sure Dividend
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I believe your financial future is best handled by the person with the most at stake; you.  Sure Dividend is here to help independent investors simplify the process of building and maintaining a high quality dividend growth portfolio.


Sure Dividend uses the 8 Rules of Dividend Investing to clarify the process of selecting high quality dividend growth stocks so you know exactly what and when to buy and sell.  The 8 Rules show why dividend growth investing continues to be so effective, both through historical evidence and through the financial wisdom of some of the greatest investors of the last 100 years.



Common Sense Idea:  Invest in great businesses that have a proven long-term record of stability, growth, and profitability.  There is no reason to own a so-so business when you can own a great business for a very long time.


Financial Rule:  Invest only in stocks with 25 or more years of dividend payments without a reduction.


Evidence:  The Dividend Aristocrats (stocks with 25+ years of rising dividends) have outperformed the S&P500 over the last 10 years by over 2% each year


Common Sense Idea:  Invest in businesses that pay you the most dividends so you can increase your cash flow from your investments.


Evidence:  The highest yielding quintile of stocks outperformed the lowest yielding quintile of stocks by 1.76% per year from 1928 through 2013.


Common Sense Idea:  If a business is paying out all their profits as dividends, they will have nothing left to grow the business.  When a downturn in the business occurs, they will have to cut the dividend.  Invest in businesses that have much higher profits than they do dividend payments so your dividend payments are secure.


Evidence:  High yield low payout ratio stocks outperformed high yield high payout ratio stocks by 8.2% per year from 1990 to 2006.


Common Sense Idea:  Invest in businesses that have a history of solid growth.  If a business has maintained a high growth rate for several years, they are likely to continue to do so.  The more a business grows, the more profitable your investment will become.


Evidence:  Growing dividend stocks have outperformed stocks with unchanging dividends by 2.4% per year from 1972 to 2013.


“Psychology is probably the most important factor in the market – and one that is least understood”


Common Sense Idea:  Look for businesses that people invest in during recessions and times of panic.  These businesses will have a relatively stable stock price that will make them easier to hold for the long run.


Common Sense Idea:  If you are offered $500,000 for a $250,000 house, you take the money.  It is the same with a stock.  If you can sell a stock for much more than it is worth , you should.  Take the money and reinvest it into businesses that pay higher dividends.


Evidence:  The lowest decile of P/E stocks outperformed the highest decile by 9.02% per year from 1975 to 2010.


Common Sense Idea:  If a stock you own reduces its dividend, it is paying you less over time instead of more.  This is the opposite of what should happen.  You must admit the business has lost its safety and reinvest the proceeds of the sale into a more stable business.


Evidence:  Stocks that reduced or eliminated their dividends had a 0% return from 1972 through 2013.


Common Sense Idea:  There are 10 stocks on your list each month.  They are ranked in order.  When you go to invest, buy the highest ranked stock of which you own the least of on the list.  You will be spreading your bets over different businesses as time goes by.  Better yet, you will still be investing in great businesses at fair or better prices.


The 8 Rules of Dividend Investing find high quality dividend growth stocks suitable for long-term investors.  Five of the top 10 high quality dividend growth stocks for this month are listed below so you have an idea of what type of businesses the 8 Rules of Dividend Investing selects.


There are two phases in the course of an investors life; ac ulation and retirement.  In the ac ulation phase, you actively save money every month or quarter to build your portfolio.


In the retirement phase, you are no longer saving money, and may be withdrawing money from your portfolio if your investment income is not covering your expenses.


Each phase requires a different investing strategy.  Sure Dividend’s Portfolio Building Guide (included in newsletter) explains exactly how to build your dividend growth portfolio using the 8 Rules of Dividend Investing when you are in the ac ulation phase.  The Sure Dividend newsletter includes the Portfolio Building Guide along with the current rankings of the top 10 high quality dividend stocks based on… Read more…


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